designer +


UX Design, UI Design


Front-end development

After a rebranding effort, clothing retailer USC partnered with The One Off to craft an eCommerce website, seamlessly translating their fresh identity into the digital realm.

I played a pivotal role in both a designer and developer capacity, contributing throughout the project, from the execution of UX and UI designs to development and deployment of the realised design system.

The latter phase saw me working in close collaboration with Frasers' in-house team to engineer a robust and contemporary solution. This included employing the use of modern techniques such as responsive imagery, lazy loading techniques, and more, all in the pursuit of optimising loading speeds and aiding conversion.