The Gantry London
How do you break away from the familiar Hilton name and set yourself apart as an independent, design-led boutique hotel? Design and develop a sleek, contemporary website that echos the interior design choices, whilst integrating with Hilton’s booking system to provide a re-assuring booking experience.
Industry
Hospitality
What I did
UX Design
UI Design
Development partner
Codemakers
The Gantry, a new design-led hotel in London, engaged The One Off team to conceptualise and supervise the creation of their new booking website. This platform seamlessly integrated with Hilton's deep-linking booking API to reach a smooth end-to-end experience. Beyond showcasing room details, the site had the dual task of highlighting the diverse culinary options also available on the premises.
In my capacity as the lead digital designer, I was responsible for the production of wireframes, executed responsive designs, and collaborated closely with our development partner. This collaborative effort ensured the project's smooth progression and successful launch, aided by comprehensive photography selection and copywriting.
The website's release coincided with the hotel's grand opening. It introduced an elegant, user-friendly online booking journey for both the hotel and its dining choices, embodying a minimalist design ethos.
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