designer +

Defected Records
x Toshiba


UX Design, UI Design


Front-end development

As part of the collaborative Y/OUR HOUSE campaign by Toshiba TVs and Defected Records, I played a crucial role in The One Off team. My responsibilities included designing and developing a microsite tailored for pre-event competitions, live streaming, and catch-up content of the behind-the-scenes show.

The project aimed to bring the festival experience to global music enthusiasts within their homes during the height of COVID-19 pandemic.

The impact of the three phases website was significant, accumulating an impressive 64,000 hours of viewed content and contributing to a 4% surge in Toshiba TV sales. The campaign's success led to its recognition as a highly commended finalist in The Drum Content Awards 2021.