Defected Records x Toshiba
During a time where the country couldn't leave their homes, how does a brand connect music lovers with their favourite festival artists? Partner with Twitch to provide a branded microsite experience to deliver Defected Croatia straight to people's Toshiba TV or internet browser.
Industry
Music & Consumer electronics
What I did
UX Design
UI Design
Web Development
Web Hosting
Dev stack
Next.js
CSS Modules
Cloudinary
Mailchimp
Vercel
As part of the collaborative Y/OUR HOUSE campaign by Toshiba TVs and Defected Records, I played a crucial role in The One Off team. My responsibilities included designing and developing a microsite tailored for pre-event competitions, live streaming, and catch-up content of the behind-the-scenes show.
The project aimed to bring the festival experience to global music enthusiasts within their homes during the height of COVID-19 pandemic.
The impact of the three phases website was significant, accumulating an impressive 64,000 hours of viewed content and contributing to a 4% surge in Toshiba TV sales. The campaign's success led to its recognition as a highly commended finalist in The Drum Content Awards 2021.
